The exhibition "L'anima: du trait à
l'objet", hosted in the RBC showroom in Paris, reveals the nine years of
collaboration between French designer Patrick Jouin iD and Italian publisher
Pedrali. The inspiration, the idea, the design, it is the whole creative
process to the product that is presented.
Before the design, there is the personality of the object, the character, the
aura that we want to give it. When we draw an object, we draw a silent
character who changes the ambience and atmosphere of a space. By outline, we give
a soul to a functional object, and this personality will then have an impact in
the room it inhabits. A chair, impertinent, funny, serious, chic...
The creative process, the stages born following the first sketch, from design,
to the development of models and prototypes, the modifications and tests that
constitute the developments until materialization and production, are all as
important as the first sketch. This sketch opens the discussion between the publisher
and the designer, and these different steps feed the project to the final
This is where the designer's proposal and the publisher's know-how meet to
offer an object that makes sense, which will mark individuals and accompany
them in their daily lives. The technologies available toPedrail, in terms of metal,
wood or plastic, combined with the use of CNC machines, allow to push materials
to their limits. These technical possibilities are the starting point of any
project and create the possibilities.
Here, the design testifies to a
will, a proposal, whether it is generosity in the choice of materials, their
consumption, their durability, or the very use of this creation. The objective
is to create an object with a personality, which by its curves, its cuts, its
materials, its aesthetics even, materializes the intention of the designer and
the publisher, then the will of the individual who chooses it to be the witness
of his daily life, the one that offers character to a space.